Chief Marketing and Customer Experience Officer
Norman Wright was named chief marketing and customer experience officer for Optum in 2020, expanding on his prior role as chief customer officer. He oversees brand and marketing initiatives focused on increasing awareness and affinity among key constituents, and he guides ongoing work to improve quality and service across all customer interactions and channels.
Previously, Wright led global operations across Optum, delivering solutions grounded in affordability, global scale and quality.
Prior to joining Optum in 2013, Wright was the managing director, Client Experience, for Citigroup’s Consumer Operations in North America. He also was a partner with the consulting firm Accenture, where he led a practice in call center transformation for the financial services and retail industries. Before Accenture, he led customer care at Home Shopping Network. Wright also managed call center operations and technology at Fidelity Investments, GE Capital and Chase Manhattan Bank.
Wright has a BA in political science from Swarthmore College. He currently serves on the United Health Foundation Board and Charitable Giving Committee, as well as the UnitedHealth Group Executive Equity Advancement Board.