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Optum Zoom Happy Beats

By using music to promote health and wellness among students on college campuses, the Happy Beats tour was the first initiative of its kind.

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Optum Zoom Happy Beats

In a first-of-its-kind initiative that struck a powerful chord with youth across India, Optum Zoom Happy Beats emerged as a transformative campus tour that placed music at the heart of student wellness.

Curated by Optum and Zoom in partnership with Radio Mirchi, the campaign spanned 6 months across 8 leading colleges. Held in 4 cities — Bengaluru, Hyderabad, Chennai and Delhi — the campaign was a transformational experience for thousands of students. A custom-designed Happy Beats truck travelled with the tour, turning into a vibrant performance stage and interaction zone at each campus.

The campaign was designed to reimagine student mental health and wellness through music. The colleges selected for participation — RV College of Engineering, International Institute of Information Technology, Indian Institute of Science, BV Raju Institute of Technology, Indian Institute of Technology, Great Lakes Institute of Management, Shri Ram College of Commerce and Netaji Subhas University of Technology — came alive with performances by bands like Swastik, Kanya and Aatma. The tour also featured high-energy interactions and games with 7 different Radio Mirchi RJs across the campuses.

“Optum Zoom Happy Beats is an innovative extension of our mission, blending music and wellness to connect with young minds. Aimed at college students, the Happy Beats truck signifies the fact that wellness is a journey. Music is a universal connector, and by integrating live performances, interactive games and high-energy engagements, we created a space where students could unwind and enjoy an immersive experience of wellness with entertainment,” said Uma Ratnam Krishnan, a managing director for Optum India.

Students explored chill zones designed for relaxation and engagement, played interactive games centered around self-awareness and stress relief, and participated in on-ground activations anchored by RJs from Radio Mirchi. These RJs brought warmth, relatability and fun to the mix by engaging students with wellness-themed challenges, live shout-outs and impromptu conversations.

Faculty members also stepped in to encourage the students and to share their views on the role of music in overall health and wellbeing, signaling strong institutional support for the campaign’s message.

With over 10,000 students engaged directly and more than 20 million digital impressions, Happy Beats left a lasting echo on college campuses. It was a movement that brought together rhythm and resilience, performance and purpose, proving that sometimes the best medicine for the mind starts with a music beat.

0:05 [Music] 0:27 [Music] 0:38 nice great Lakes 0:44 it wasn't just a truck it was a movement 0:47 the Optum Zoom Happy Beats truck hits 0:50 the road bringing wellness warmth and 0:53 music to students across India 1:07 in a world where stress has become part 1:09 of the student life the Zoom happy beats 1:12 truck rolled in to pause the pressure 1:15 and restart conversations around 1:17 wellness welcome to Optum Zoom Happy 1:20 Beats everybody with every stop it 1:22 transformed campuses into hubs of joy 1:26 healing and connection 1:28 [Music] 1:31 wellness health these are important 1:33 topics of discussion amongst the Indian 1:35 youth these days and to talk more about 1:37 this I have with me the managing 1:39 director of Optum India Uma Ratnam 1:41 Krishnan welcome ma'am first of all ma'am 1:44 a very unique initiative this Optum Zoom 1:47 Happy Beats 1:48 campaign great idea to connect with 1:51 colleges and promote the message of 1:52 music for wellness could you share the 1:55 uh whole creative process behind this 1:57 idea and what inspired your team to come 1:59 up with a with a campaign like this yeah 2:01 I think it's a cool idea so just a 2:03 little bit of context right um the Optum 2:06 Global Capability Center in India is 2:08 part of United Health Group which is a 2:10 fortune 4 company our mission is to 2:13 actually uh help people live healthier 2:16 lives and make the health system work 2:18 better for everyone and this zoom 2:20 optum zoom happy beats is really a 2:23 very creative extension of our mission 2:25 which is music for wellness we are 2:28 taking this to the youth of today to the 2:31 student population uh this is a really 2:33 dynamic demographic who have the ability 2:36 to shape the future of healthcare in 2:39 India the concept is really simple it's 2:42 a mobile uh stage uh the mobile stage is 2:45 set up at college campuses across the 2:48 country uh to keep in mind that wellness 2:51 is a journey this optum happy beats 2:54 bus has been on a journey as well uh 2:57 across educational campuses in Bengaluru 3:00 in Hyderabad in Chennai and now in Delhi 3:03 so the stage opens up it's set up as a 3:06 stage uh we have some fantastic and very 3:09 popular bands actually performing on the 3:11 stage and the students actually come in 3:14 and enjoy it the Optum truck hits the 3:17 road and oh what a ride it's been we 3:20 kick things off in Banglalore where the 3:23 music was loud the vibes were louder and 3:25 students brought the house down with 3:27 their energy 3:29 3 2 3:34 1 what's 3:37 up put your hands up everyone 3:44 [Applause] 3:48 are you guys feeling good are you guys 3:51 feeling happy 3:52 [Applause] 3:55 rj RJ Krishnika is well as well hi 4:02 hello 3 2 1 go 4:14 [Music] 4:21 put your hands together for optum and 4:23 zoom 4:32 make some noise 4:36 for good evening everybody how are you 4:39 all today 4:41 [Applause] 4:43 [Music] 4:52 the superstar of radio let's all welcome 4:55 RJ Guru onto the stage 5:00 music is like our buddy you're angry 5:02 music your buddy you're in love music 5:04 your buddy you're happy music your buddy 5:06 right let's welcome Mr harish Guri Chief 5:08 Information Officer Optum India what is 5:11 the idea behind this fantastic event you 5:13 guys have thought of optum Zoom happy 5:16 beats is aimed at enhancing you know 5:19 overall wellness and well-being of 5:23 students who are sometimes quite 5:26 stressed and we're trying to do this 5:28 through transformative power of uh music 5:32 right uh so we're trying to bring to 5:35 life uh and host very upbeat live 5:39 performances of uh renowned performers 5:43 on stage over here and hope to inculcate 5:47 better lifestyle better balance and also 5:50 create a forum for better conversations 5:54 around health and you know a supportive 5:57 society at Optum we aim to uh help 6:01 people lead healthier lives and we also 6:06 do that by help making the health system 6:08 work better for everyone and this 6:10 engagement is an extension of that to be 6:14 able to uh create a forum for discussion 6:17 i want you guys to play a small and game 6:19 with me so symphony versus chik chamis 6:22 game is you guys know tables right 6:25 you You're a cat now 6:32 [Music] 6:36 bow's a bow m's a bow bow bow four's a 6:38 bow bow bow bow bow five's a bow bow bow 6:41 bow bow 6:42 [Applause] 6:46 faculty joined the fund too some sang 6:48 others spoke candidly about how wellness 6:50 is vital for academic success and 6:53 emotional growth director of triple IT 6:55 Bangalore Dr dabrad so please come on 6:58 stage music and studies or books and 7:01 music how do you see the connection 7:03 between these two uh music and studies 7:05 both have very strong link in the sense 7:08 that music has a rhythm and studies has 7:12 also a rhythm 7:14 because every one of us is a bathroom 7:15 singer that shows that the rhythm is 7:22 there zoom 7:25 we are here tonight to celebrate 7:27 music 3 2 1 let's Come on 7:43 [Music] 8:05 baby RJ A can we have some noise for him 8:11 auntie Kish can we have her on stage as 8:15 well 8:17 it's not just the music right it's also 8:19 about um engaging the students uh with 8:23 the quizzes and interactive 8:25 conversations with the radio miri RJS so 8:29 the whole thing is about uh the vibe is 8:32 about taking uh wellness in the with 8:36 music in the form that would really 8:38 really appeal uh to our young student 8:40 population it's about the joy the 8:42 creativity and the dynamism of the whole 8:45 initiative any Muhit Shahan fans 8:50 okay give me a very loud Yeah yeah yeah 8:55 oh my god okay so fans 9:00 You don't have to tell me that normally 9:02 you have to sing your name 9:08 10 seconds 9:12 [Music] 9:21 go next up Hyderabad from crazy dance 9:25 moves to thoughtful conversations it was 9:27 a perfect mix of fun and purpose you 9:30 guys totally owned the night 9:49 sub everybody in the house here in 9:52 [Applause] 9:54 Hyderabad it's now 9:56 time to welcome back 10:00 [Applause] 10:05 [Music] 10:09 to say 10:10 [Music] 10:14 [Applause] 10:29 Oh 10:31 my 10:36 [Music] 10:46 god 10:47 [Music] 10:53 [Applause] 10:55 [Music] 10:57 [Applause] 11:00 [Music] 11:03 here we have the so beautiful so 11:06 talented the very own RJ from Radio 11:11 Miy AJ 11:17 Hello 11:19 [Music] 11:20 [Applause] 11:26 baby 11:27 [Applause] 11:32 song the vice principal of BVIT can we 11:37 have a huge roundful applause so on this 11:39 occasion I would like to thank the Optum 11:41 and Zoom people and another request to 11:43 the Optum people is we like to come to the 11:46 every year to the our campus 11:49 [Applause] 11:53 [Music] 11:57 here at IIT Hyderabad in Telangana with 12:01 the optum zoom happy 12:05 introducing sust 12:07 of 12:11 God what is 12:13 [Music] 12:37 [Music] 12:45 [Applause] 12:46 [Music] 12:58 Then we rolled into Chennai and guess 13:00 Watch calm on the outside party on the 13:03 inside chennai brought their a game and 13:06 lit up the evening in style ladies and 13:09 gentlemen let's welcome the 13:14 [Applause] 13:16 [Music] 13:22 swastik 13:26 [Music] 13:39 [Music] 13:50 amazing guys 13:58 [Applause] 14:04 raj Krishnan 14:06 Shankar associate professor of strategy 14:09 and entrepreneurship at Great Lakes 14:11 vimala BN 14:14 what music have you cherished most dodil 14:17 used to be one of my favorites okay can 14:20 you sing four lines of that song four 14:22 lines four lines you all wanted to sing 14:26 that song 14:28 that's a crowd request this is called 14:31 ragging actually how do you think the 14:34 music can help them out to destress 14:36 music is the only thing that keeps us 14:38 going so it's a like varied uh genres of 14:41 music and every emotion that you have in 14:44 you can relate it to some kind of a 14:47 music let's welcome the RJ's RJ Moj 14:52 well the Great Lakes Institute of 14:54 Management you've been really great and 14:56 we now have some fun games for you 14:58 before we end the night right are you 14:59 guys ready 15:01 how would you sing your name 15:06 that was a cool 15:09 one not high 15:14 [Music] 15:18 and finally Delhi big energy big crowd 15:23 are you guys ready and a night to 15:26 remember and the spirit unstoppable you 15:29 guys close the door with a total bang 15:32 swastik on the 15:34 [Music] 15:38 stage are you guys ready 15:45 [Music] 15:58 heat heat 16:02 [Music] 16:14 give a huge round of applause and let's 16:15 welcome the dean of student welfare 16:18 Professor Shambha 16:22 [Applause] 16:22 [Music] 16:24 Chakraarti amazing vibes has been 16:26 created here i'm so thankful to Awesome 16:29 it's awesome it should be awesome 16:31 actually 16:33 food blogger singer and Mishi's very own 16:36 flavor expert Christian 16:46 [Music] 16:52 [Applause] 16:53 [Music] 16:56 [Applause] 17:00 Ther we are here at 17:03 [Music] 17:13 SRC 17:22 heat heat 17:25 [Music] 17:58 what is the sort of feedback that you 18:00 have received from these colleges and 18:01 students as well it's been 18:02 extraordinarily well received i mean the 18:04 feedback we've got from the students has 18:07 been that they actually love it they've 18:09 turned up in large numbers uh what 18:11 they've also told us uh you know being a 18:13 student can be very stressful uh what 18:16 they've also told us is that this gives 18:18 them that much needed respite to come in 18:21 sort of relax chill for a bit uh 18:23 recharge uh and then head back to you 18:26 know do the things that they need to do 18:28 the other feedback we've got also is 18:30 that they love the design the vibrancy 18:32 of the stage how it's set up uh they 18:35 actually love the way that it's um set 18:38 up and how it looks uh and I think today 18:41 uh I'm really excited because uh you 18:44 know it's uh it it's it's not just music 18:47 right it's uh it's beyond that it's 18:49 about joy it's about connecting people 18:52 it's about recharging and it's about 18:54 taking a holistic message of wellness uh 18:58 with music uh today I'm really excited 19:00 because we've got this bus at our 19:02 Gurugram 19:03 campus after a whirlwind ride through 19:06 India's colleges the Zoom Happy Beats 19:09 truck reached its final destination the 19:11 Optum Office are you all ready 19:18 let's play the music 19:21 the celebrations continued with live 19:23 music energizing Zumba and a reaffirmed 19:26 commitment to wellness at the workplace 19:32 [Music] 19:36 let's welcome Omar Atma ma'am 19:40 that Zumba is a hard act to follow keep 19:43 up the energy guys it's awesome right 19:47 give yourself a big round of applause 19:51 it's really exciting to see all of you 19:54 here so Music for Wellness is the Optum 19:59 Zoom Happy Beats and that is something 20:01 we're really proud of and very happy to 20:04 have here this evening with 20:07 us 3 20:11 [Applause] 20:22 Heat heat 20:34 [Music] 20:45 [Applause] 20:48 [Music] 20:58 from college greens to corporate lawns 21:00 the optum zoom happy struck proved that 21:04 wellness doesn't need a room it just 21:07 needs a reason and a little rhythm 21:12 [Applause] 21:12 [Music] 

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